If you need to register a domain name for your business you’ll want to choose a name that explains to your customers exactly what you are about. Picking a great domain for your business includes choosing a name that:
(a) Says what your business does.
(b) Is easy to remember. and
(c) Is unique to your business.
Just think of all the domains you’ve tried to remember. Which ones stuck in your head and which ones were tough to remember. An example of this is ABC.com is a lot easier to remember then AXBYCZ.com. Simple and precise will give you the best results when picking a domain name.
(Excerpt from our blog post: Want to Start Selling Online without Breaking the Bank?)